#BARKING IRONS APPLEJACK FULL#

The move puts them squarely into the energy drink line up (although no new energy added). The new brand graphics are a huge departure from their history. The juice hasn’t changed BUT this post was never about that. Finally it settled in with a few iterations for the skate and X-games crews of the 90’s and early oughts. Initially targeting the post 70’s hippies and then into 80’s surfers.

Over the years Mellow Yellow, Coca Cola’s answer to the popularity of Mountain Dew, has gone through it’s iterations of can designs. But, the nostalgic ring of a Mellow Yellow jingle can still get conjured up pretty fast, especially when you see a move like this. Since those pre-teen days, we’ve cut the soda imbibing down to the random Mexican coke paired with an animal style In and Out burger. aka – We burnt more glycogen than a space shuttle launch. For us that was when we were 14 year old BMX rats who spent most of our free time riding fast and jumping off curved stationary objects. It might be one of the worst offensive product types created by us humans. What does all this mean? You can gift (yourself if you are so bold) not only a unique addition to ones home bar BUT a historical reference and story to go along with all the fabled Santa Claus tales. They put into production the first new Applejack option since Laird’s in 1780. The guys at Phear Creative thankfully have not. Since then, most of us have forgotten about this story and the product it produced. Quick side note, we are by no means stepping over Haren A Pitahaya, the Apache and Maricopa saguaro cactus wine but Applejack was the first “modern” American spirit. Boom, the first indigenous American liquor was born.

“Jacking”, A freeze distillation process to increase the alcohol content, became a thing. They couldn’t find the usual things to make booze from. Meaning, the British and Spanish sailed over to America. Or under those gold multi-candle holders. With Barking Irons Applejack at the root of this story, we guarantee happiness under the tree. Disclosure aside, let’s talk delicious unique Americana history.

#BARKING IRONS APPLEJACK FULL#

Full disclosure on this holiday gift reco.

Barking irons applejack