Radio Shack at its heyday had stores throughout Europe, in Japan, in South America, the Middle East, and still has some international stores. “This is our first truly global brand,” he said.

Radio Shack, Lopez said, may actually be the best known of all the REV acquisitions. We can revive it on top of the high awareness that already exists,” he said. “”Every brand goes through phases of love and hate, but what we care about is it’s known. So even though Radio Shack has been mocked as the place where old cassette tape players, transistor radios, and personal CD players went to die, everyone has heard of it. “First of all what creates trust is to be known,” Lopez said. “It’s a trusted brand and we buy brands because of the trust,” Lopez said. In the world of online shopping, according to REV founders Tai Lopez and Alex Mehr, the brand you’ve heard of beats the one you’ve never heard of every time. REV’s strategy is to buy struggling, but well-known retail names it believes can benefit from their e-commerce expertise.

REV announced the deal today, making Radio Shack the seventh brand it has bought in less than two years. Retail Ecommerce Ventures (REV), the retail acquisition company that bought Pier 1 and Modell’s Sporting Goods out of bankruptcy and snapped up the Dressbarn brand after it liquidated, has a new rescue mission: Radio Shack. Many thanks to SWLing Post contributor, Don (W7SSB), who shares the following story from :

Transistor radios at radio shack